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海林荟 · 四季特色菜单设计
项目背景
海林荟是一家专注于川粤精品融合菜的餐厅，在品牌整体升级之际，
需要通过四季特色菜单吸引客流，同时在概念和视觉上凸显每一道招牌菜的独特魅力。
尽管这些菜品在同类餐厅中普遍存在，本次设计的核心目标是放大海林荟版本的差异化，
让菜品本身的独特故事和餐饮体验得以视觉化呈现。
设计策略
设计从摆盘、命名到主视觉全面入手，以每道菜的独特性为出发点，
将食材、烹饪工艺与文化寓意融入视觉表达。
通过季节化的主题串联四道特色菜，
使菜单呈现出“时时有美味、四季皆精彩”的品牌体验。
特色菜品与视觉设计概念
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脆皮乳鸽 — 青脆妙龄鸽- 差异点：选用28天妙龄乳鸽，佐青花椒调味，鲜香酥脆。
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视觉概念：青花椒的清香与乳鸽的嫩香形成对比，配色以淡雅青绿为主，象征春日新生与活力，呈现出轻盈、清脆的视觉质感。
- 差异点：选用28天妙龄乳鸽，佐青花椒调味，鲜香酥脆。
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烧鹅 — 吉时得旺鹅
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差异点：香港名厨独门配方，色泽棕红，皮脆肉嫩，烹制10分钟直上餐桌，火候精准，口感独特。
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视觉概念：棕红色调呼应菜品本身的焦香，构图强调火候与皮脆的细节，传递“得火及时，味道至上”的独家工艺感。
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差异点：香港名厨独门配方，色泽棕红，皮脆肉嫩，烹制10分钟直上餐桌，火候精准，口感独特。
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红烧甲鱼 — 富贵黄金甲
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差异点：荆楚国宴菜，金甲护身，气血双补，滋阴调理，味尽奇鲜。
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视觉概念：黄金色与深棕交织，象征富贵与滋补，画面中甲鱼纹理被抽象化呈现，兼具传统典雅与现代精致感，呼应秋季丰盈与收获的意象。
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差异点：荆楚国宴菜，金甲护身，气血双补，滋阴调理，味尽奇鲜。
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樟树椒牛肉 — 樟椒藏雪牛
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差异点：以雪花牛肉为基底，佐以辣椒中的“爱马仕”——樟树椒，椒香火辣，口感厚重而柔美。
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视觉概念：色彩以白雪的质感暗示雪花牛肉的入口即化的美，雪中森林与樟树椒的颜色呼应，体现冬季厚重温润的食欲诱惑。
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差异点：以雪花牛肉为基底，佐以辣椒中的“爱马仕”——樟树椒，椒香火辣，口感厚重而柔美。
整体呈现
四道菜品分别对应春、夏、秋、冬四季，以色彩、构图、意象与美学符号串联，使菜单不仅是美味的指南，更成为品牌文化的视觉化载体。通过系统化设计，海林荟的四季菜单实现了从菜品到视觉的全面升级，让顾客在品尝美味的同时，获得沉浸式的文化体验。
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Hailin Hui · Seasonal Signature Menu Design
Project Overview
Hailin Hui is a fine-dining restaurant specializing in Sichuan–Cantonese fusion. As part of its brand upgrade, a seasonal signature menu was developed to highlight four classic dishes—crispy pigeon, roast goose, braised turtle, and camphor pepper beef. While each dish is common in the market, the design task was to build a distinctive identity through seasonal storytelling and visual interpretation of flavor and culture.
Design Concept
The menu links each dish to a season, translating culinary qualities into visual metaphors:
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Spring — Crispy Pigeon (Qing Cui Miao Ling Ge)
Fresh, crisp, and fragrant. Visualized through light green tones and airy compositions, echoing vitality and renewal.
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Summer — Roast Goose (Ji Shi De Wang E)
Auspicious, abundant, and celebratory. Brown-red hues and bold contrasts convey fire, craftsmanship, and prosperity.
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Autumn — Braised Turtle (Fu Gui Huang Jin Jia)
Rich, nourishing, and elegant. Gold and earth tones symbolize fullness and grandeur, inspired by banquet traditions.
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Winter — Camphor Pepper Beef (Zhang Jiao Cang Xue Niu)
Tender, layered, and warming. The texture of snow is reinterpreted graphically, suggesting the soft, melt-in-your-mouth quality of marbled beef while balancing with the fiery note of camphor pepper.
Design Impact
Through the lens of Spring–Summer–Autumn–Winter, the project transforms cuisine into a seasonal visual system. Each dish becomes more than
food—it embodies a cultural symbol, a sensory metaphor, and a distinct visual identity. By blending classical Chinese aesthetics with
contemporary design language, the menu elevates both dining and storytelling into a cohesive brand experience.
其他版本：
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