Concept
概念策划
Logo
Logo设计
Visual System
视觉系统设计
Poster Design
海报设计
Packaging Design
包装设计
来自武夷山的岩茶素有茶中威士忌之美称。作为中国茶中工艺最复杂的茶种，
再加上武夷山得天独厚的地理条件，其口感精微丰富的程度为天下茶客称道千年。
岩室作为全新一代为年轻消费者做定制的岩茶品牌，用当代的视觉语言讲述传统之美。
Logo图形生动诠释藏头诗一首，将“暖明岩室”的品牌理念密码暗藏其中。
由于岩茶其特殊性，每年同一款茶由于气候，雨水和采摘时间的差别也会有口味上的不同。
因此在策略上放弃追求整齐划一的标准，突出其稀缺性和收藏性。
让岩室的岩茶成为匠人与天地共创的珍宝，
让饮岩室的岩茶成为无法复刻的艺术体验，
让岩室成为启发可能的灵感空间。
内包装设有独特编码，
方便追溯货号批次，独特珍贵。
外包装以正方形矩阵为灵感，
设计分为三种规格：
入门尝鲜——2泡，
订制送礼——16泡，
收藏至尊——128泡，
满足不同场景的需求。
Rock tea from Wuyi Mountain is known as the whiskey of teas. As the most complex
variety of Chinese tea to cultivate, coupled with Wuyi Mountain's unique geographical conditions,
its subtle and rich flavor has been acclaimed by
tea connoisseurs worldwide for thousands of years.
Bohea Room, a new-generation rock tea brand tailored for younger consumers, uses contemporary
visual language to convey the beauty of tradition. The logo vividly interprets an acrostic poem,
embodying the brand concept of "Warm and Bright Rock Tea House.”
Due to the unique nature of rock tea, the same tea can vary in flavor from year to year due to
variations in climate, rainfall, and harvesting time. Therefore, the company strategically eschews the pursuit of uniform standards,
emphasizing its rarity and collectability. Bohea Room's rock tea becomes a treasure created by artisans and nature, a unique artistic experience, and a space for inspiration.
The inner packaging is uniquely coded for easy traceability, ensuring uniqueness and preciousness.
The outer packaging is inspired by a square matrix and is designed in three sizes: entry-level trial - 2 cups,
customized gift - 16 cups, and ultimate collection - 128 cups, to meet the needs of different scenarios.
