Concept
概念策划
Logo
Logo设计
Visual System
视觉系统设计
Poster Design
海报设计
Packaging Design
包装设计
来自武夷山的岩茶，因其复杂工艺与独特山场条件，被誉为“茶中威士忌”。
其滋味层次与气韵千年为人所赞叹，既不可复制，又饱含天地的灵性。
岩室作为新一代面向高端年轻消费群体的岩茶品牌，
以当代视觉语言重构传统茶文化，强调“体验”本身的生成与不可复刻。
在视觉策略上，Logo以一首藏头诗为蓝本：
暖杯怀叶远山映，
明案坐水近茶香，
岩上云挂洞天湖，
室中碳煨九曲江。
将“暖明岩室”的品牌理念化为密码暗藏其中。每一笔画既指向诗句的意象，又营造出解读的仪式感，
使观者在辨识的过程中获得一种“进入”的体验。Logo的上方图形兼具多义性：
既是“远山浮云，四溢茶香”的抒情隐喻；当旋转九十度时，又成为一枚茶叶的具象化身。
这种视觉的可转译性强化了岩茶随岁月与山水变化而生发的独特气质。
品牌Slogan “天地共创，一点灵犀”拒绝追求整齐划一的标准化，而是突显因气候、
雨水与采摘时序差异而生的微妙差别。这一策略性选择使岩室的茶不再是消费品，
而是“收藏品”，体现出人与自然共振的工艺精神。包装设计同样以体验为核心。
“岩中藏珍宝”的概念通过黑色岩石质感纸张塑造出沉静的方形外盒，
四面仅以极其克制的细线作为开盒引导，营造出一种“探索”的张力。
当外盒缓缓开启，内包装高饱和的色彩骤然显现，如宝石在岩层中迸发，
形成深邃与鲜明的强烈对比。开盒的动作本身，便成为一次发现与惊喜的体验仪式。
因此，岩室不仅提供一杯岩茶，更创造一个体验维度：
它是天地与匠人共创的珍宝，
是时间与自然赋予的唯一性艺术品；
亦是一个让饮者进入、感受与启发的灵感空间。
Wuyi Rock Tea, renowned as the “whiskey of tea,” is celebrated for its intricate craftsmanship and the unique terroir of the Wuyi Mountains. Its layered flavors and subtle vitality have been admired for centuries—irreproducible, yet infused with the spirit of heaven and earth.
Bohea Room, a new-generation rock tea brand tailored for discerning young consumers, reinterprets traditional tea culture through the lens of contemporary visual language, emphasizing the irreplaceable and generative nature of experience itself.
In its visual strategy, the Logo draws inspiration from an acrostic poem:
“A warm cup cradles leaves, reflecting distant peaks;
By the bright desk, water flows, close to tea’s fragrance.
Clouds rest on cliffs above the hidden heaven’s lake;
Charcoal simmers the Nine-Bend River within the room.”
Within these lines lies the coded philosophy of “Warmth, Clarity, Rock, and Chamber.” Each stroke of the Logo not only reflects the imagery of the poem but also evokes a sense of ritual in the act of interpretation, allowing the viewer to enter the brand’s world through discovery. The upper form of the Logo carries layered meanings: a lyrical metaphor of “distant mountains and drifting clouds, fragrance overflowing,” yet when rotated ninety degrees, it transforms into the shape of a tea leaf. This visual translatability reinforces the distinctive character of rock tea, shaped by time, nature, and ever-shifting mountain conditions.
The brand slogan—“Created with Heaven and Earth, attuned in a single breath”—rejects rigid standardization, instead celebrating the subtle variations born of climate, rainfall, and harvest timing. Through this strategy, Yan Shi tea transcends the category of consumables to become collectibles, embodying the spirit of craftsmanship in resonance with nature.
Packaging design also centers on experience. Inspired by the idea of “treasures hidden within the rock,” the outer box is crafted from black, rock-textured paper into a quiet, cubic form. Minimal lines on its four faces guide the gesture of opening, building an atmosphere of exploration. Once opened, the inner packaging bursts forth in vivid, jewel-like colors—an unexpected contrast to the depth and mystery of the exterior. The act of unboxing itself becomes a ritual of discovery and surprise.
Thus, Bohea Room offers more than a cup of rock tea—it creates a multidimensional experience: a treasure co-created by heaven, earth, and artisan; a singular artwork gifted by time and nature; and a contemplative space where one may enter, perceive, and be inspired.
