Concept
概念策划
Key Visual Designz
主视觉设计
Poster Design
海报设计
贵州习酒 窖藏1988 Cellar Collection 1988
为贵州习酒旗下的爆款酱香品牌“窖藏1988”设计的主视觉KV。
“窖藏1988”是贵州习酒旗下酱香类白酒的旗舰产品。
整个画面的创作重点是为了突出产品独特、珍贵且浓郁的酱香。
仿佛在一片虚空之中，
窖藏1988的黑金瓶身弥散着如莲花一般盛开的酱香，
乘着发光的金色托盘漂浮在一片金池之上，
有如一只明亮的眼睛。
同时金色的拐角也象征着珍贵和收藏的匣子。
横式加长版的画面灵感来自于流觞曲水。
Key visual design for luxury sauce-flavoured baijiu brand “Cellar collection 1988”.
"Cellar 1988" is the flagship product of Gui Zhou Xi Jiu’s sauce-flavoured liquor.
The focus of the creation of the entire picture is to highlight the unique,
precious and rich sauce-flavoured product.
As if in a void, the black gold bottle of Cellar Collection 1988
is diffused with the fragrance of sauce that blooms like a lotus flower,
floating on a golden pond on a luminous golden tray, like a bright eye.
At the same time, the golden corners also symbolize precious and collectible boxes.
The horizontal and extended version of the picture is inspired by the flowing water.
